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Surhay•Design

Included

  • Technical foundation

    Sitemap, robots.txt, clean URLs, canonicals, hreflang, 301 redirects and indexable legal pages. The basics most sites fail on.

  • Core Web Vitals

    LCP, CLS and INP are measured and optimised — not estimated. Target: green on mobile, not only in a desktop test.

  • Structured data

    Markup for organisation, services, articles, FAQ and breadcrumbs in schema.org format. So Google understands your page rather than merely reading it.

  • Keyword and page structure

    Which page answers which search intent is decided before writing. One page per intent — never two competing with each other.

  • Local visibility

    Setting up and maintaining the Google Business Profile, consistent company data and local landing pages when your customers come from the region.

  • Reporting you can actually read

    Search Console and privacy-friendly analytics without a cookie banner. On request, a monthly two-paragraph report instead of a 40-page PDF.

Process

From first call to launch — in four steps.

  1. 01

    Baseline

    Where do you stand today? Indexing, rankings, load times, technical errors — as a prioritised list, not a tool export.

  2. 02

    Technology first

    We fix what actively blocks search engines first. Optimising content on a technically broken site is wasted work.

  3. 03

    Content by intent

    Every page gets one clear search intent, a matching heading structure and copy that actually answers the question.

  4. 04

    Re-measure

    After four, twelve and twenty-four weeks. What does not work gets changed — not massaged into a nicer chart.

Target values

What you can hold us to

These values are fixed before the project starts and measured again after launch. You get the measurement itself, not a summary of one.

  • 2.5 seconds

    Time to main content

    The largest visible area of your page is in place within 2.5 seconds at the latest. That is the threshold at which Google rates a page as fast — measured on mobile data, not on office Wi-Fi.

  • 200 milliseconds

    Response to a click

    That is the most it may take for the page to answer an input visibly. Above it a website feels sluggish, even when it loaded quickly.

  • 90 points and up

    Lighthouse, measured on mobile

    Across all four categories: performance, accessibility, best practices and SEO. You get the full report before sign-off, unabridged.

  • 100 per cent of pages

    Technically complete

    No subpage without its own title, its own description, a clean heading order and an entry in the sitemap. The whole site is checked, not the homepage.

  • 3 directories

    Findable locally

    Google Business Profile, Apple Business Connect and Bing Places — the same name, the same address, the same phone number everywhere. Inconsistencies are the most common reason local businesses go unfound.

  • 4 weeks

    First review

    Four weeks after launch we look at the numbers together: which pages bring visitors, which lead to enquiries, and where the path breaks off.

FAQ

Common questions, honest answers.

All questions

No, and nobody can do so credibly. What we do commit to: a technically sound site, a reasoned keyword structure and measurable numbers. Anyone guaranteeing you position 1 is selling you a ranking for a term nobody searches for.

Technical improvements take days to weeks. Content visibility on competitive terms takes three to six months, often longer. Anyone telling you otherwise is planning your budget around their revenue.

Not with a cookie-free setup such as Plausible or a correspondingly configured Matomo install. It is legally cleaner and costs you none of the visitors who click banners away.

Ready for a professional digital presence?

Let us build a website together that makes your business visible. A reply within 24 hours with a transparent fixed price.

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