FAQ
Common questions, honest answers.
Every question from first calls, quotes and running projects — sorted by topic and searchable. Anything missing gets an answer within 24 hours.
Pricing & quotes
What a website costs, how the fixed price comes about, and what keeps running after launch.
One-pagers start at €2,900, multi-page business websites at €5,900. The exact price depends on scope — after the free consultation you receive a fixed-price quote with no hidden costs. What the quote says is what you pay.
Because you are buying two different things. In a site builder you rent a template and assemble it yourself — your time is the real price there. With us you get structure, a copy framework, design and build as a finished result that belongs to you afterwards. If your offer is simple and you enjoy doing it yourself, a site builder is the more sensible choice — and we say so in the first call.
Domain and hosting keep running — you pay those directly to your provider, not through us. On top of that there is an optional care plan from €49 a month and add-ons you can book individually. Without a care plan, nothing recurring is owed to us. What your project needs to stay online is named in the quote.
In three steps: 40 % on order, 30 % once you sign off the design, 30 % at launch. Invoices arrive at exactly those three points, with no timesheets in between. All prices are net, plus VAT where applicable.
We quote it before we build it. The fixed price covers the scope stated in the quote; anything beyond that comes back to you as a short addendum with a price and its effect on the schedule. You then decide whether it belongs in this project or in a later round.
Process & timing
How a project runs, how long it takes, and where it most often stalls.
A one-pager typically goes live after 3–4 weeks, a multi-page website after 5–7 weeks. The most common cause of delays is missing content, by the way — which is why we sort out copy and imagery right at the start.
Three things: an idea of what the website should achieve, one contact on your side who is allowed to decide — and your content. Copy and images are the most common reason projects run longer than planned. If they are missing we say so early and can take on the copywriting as an add-on.
Two in design, included in the fixed price. A round means you collect your notes and hand them back in one go, and we work them in. The limit is deliberate — unlimited rounds rarely produce better drafts, only drafts without a point of view.
Usually yes. A launch in three instead of seven weeks is possible, carries a surcharge, and depends on your content being ready and approvals coming back quickly. How large the surcharge is, we tell you before the order — not after.
Working together & fit
Who you deal with, how we coordinate — and when we say no.
No. Most projects run fully remote: video calls for the important milestones, short email check-ins in between. If you happen to be in Berlin though, we’re happy to meet in person — espresso is on us.
With one person, from the first call until after launch. No account management sitting between you and the work, and no handover to another team once the project is running. You get a reply to any request within 24 hours, usually faster on working days.
It takes 30 to 45 minutes, costs nothing, and ends with one of two answers: a quote with a fixed price, or an honest recommendation of where else to go. We go through your goal, the scope and the budget. No sales pitch, and no follow-up emails afterwards.
Not large shops with thousands of items — there are specialists for that, and we would rather refer you than build something we do not want to look after long-term. A website with a small catalogue or a booking flow is workable. What else we do not take on is stated openly on the studio page.
Technology & hosting
What the site runs on, where it lives, and who owns it in the end.
On a statically generated frontend built with Astro, TypeScript and Tailwind CSS, plus a Git-based CMS for your content. In practice: few moving parts, no plugin zoo, short load times and a far smaller attack surface than a classic database install. The full stack is listed openly on the studio page — your IT team should know what they are getting.
New projects are deliberately built without WordPress and without bought themes. Not out of ideology, but arithmetic: a theme with thirty plugins is cheaper in month one and more expensive from year two — in load time, in security holes and in effort. If your organisation specifically needs WordPress, we say so in the first call and point you to someone. Neglected installs that have not seen an update in years, we do not take over.
The website runs at a provider of your choice; we set the hosting up and hand over every credential. Domain, source code, content and access belong to you — including in the case where we stop working together. No contract ties your site to us.
It is designed for small screens first, because that is where most of your visitors arrive. Before sign-off we check layout, usability and load time at mobile and desktop widths and measure with Lighthouse. You get the numbers in writing, not as a claim.
Content & maintenance
Who edits content, what a care plan covers, and what happens when something breaks.
Yes — that’s a fixed part of every project. You get a lean CMS that lets you maintain copy, images, blog articles and projects yourself, no technical skills required. We close every project with a personal walkthrough.
It’s not mandatory. But even the best website needs updates, backups and a watchful eye — otherwise it becomes slow, insecure or goes down over time. A maintenance plan covers all of that, cancelable monthly. Alternatively, we hand the website over completely — no agency lock-in.
Yes. The Care plan includes two hours of content work per month, the Growth plan adds six hours of development on top. You send copy and images, we put them in. Without a plan we bill individual jobs by effort and name the price beforehand.
With a care plan there is uptime monitoring, daily backups reach 30 days back, and the Basic plan guarantees a reply within one working day. Without a plan we still help, but by effort and with no committed response time. Restoring the last working state is possible either way.
Existing site & relaunch
Taking over, migrating, and whether rankings survive a relaunch.
Yes. We first assess whether a revision makes sense or a rebuild is more economical — and we’ll tell you honestly. Existing content, rankings and domains migrate cleanly during a relaunch, without SEO losses.
Not if the move is prepared. We record the existing URLs, set up redirects to the new ones, and keep an eye on the titles, descriptions and content of the pages that bring visitors today. After launch we watch Search Console — small fluctuations in the first weeks are normal, a drop is not.
The domain can stay where it is — usually we only change where it points. Mailboxes are left untouched unless you explicitly want them moved. In that case we plan the move separately from the website launch, so no message is lost on the way.
Yes. The website audit costs €290 and returns technology, load time, SEO and accessibility as a prioritised list — separated into what you can fix yourself and what needs us. Whether it turns into a project is your call afterwards.
Legal & accessibility
Mandatory pages, privacy, accessibility and licensing — implemented technically, not as legal advice.
That depends on what you offer and how large your company is: the German Accessibility Strengthening Act has applied since June 2025 and largely exempts micro-enterprises providing services. We build to WCAG 2.2 AA as the target regardless — keyboard operation, measured contrast, semantic HTML. Whether the obligation applies to you is a legal question, and that needs someone licensed to advise.
We set the imprint and privacy pages up technically and put them in place; the wording comes from you, your lawyer or a generator — we are not allowed to give legal advice. A cookie banner is usually unnecessary on our projects because no tracking is built in by default. If an analytics tool is added later, we add consent and the privacy wording together.
Source code and the design files created in the project pass to you with the final payment. Stock images run on a licence we hand over documented — we never use anything whose origin is unclear. Copy we write for you belongs to you as well.
Web Design
Learn moreCustom, conversion-driven design — no template, no site builder.
No — one, and a reasoned one. Three options means two of them were made without conviction. Instead you get two revision rounds on that single draft.
Yes. If a corporate design exists, we work inside it. If not, a lean design system of colour, type and spacing emerges that can grow into a brand later.
That is what the two revision rounds are for. If they do not land, the project ends after the design phase — you pay for the work done and keep the draft. A design that does not convince you will not convince your customers either.
Web Development
Learn moreHand-written code instead of a plugin stack — fast, maintainable, no legacy.
Usually not. For a company site of 5 to 15 pages WordPress is oversized and turns into a maintenance burden. If your team already operates it confidently, or you need a shop, we say so openly in the first call.
Yes. Copy, images, blog posts, case studies and FAQ entries run through an editing area with form fields and a preview. After saving, the site rebuilds itself in a minute or two.
You do. After the final invoice you receive the full repository and all credentials. There is no licence tying you to us.
We move the domain without your email going down — mailboxes stay untouched. Old URLs get 301 redirects so neither search engines nor partners who linked to you hit a dead end.
SEO & Performance
Learn moreGet found and be fast — technically evidenced, not promised.
No, and nobody can do so credibly. What we do commit to: a technically sound site, a reasoned keyword structure and measurable numbers. Anyone guaranteeing you position 1 is selling you a ranking for a term nobody searches for.
Technical improvements take days to weeks. Content visibility on competitive terms takes three to six months, often longer. Anyone telling you otherwise is planning your budget around their revenue.
Not with a cookie-free setup such as Plausible or a correspondingly configured Matomo install. It is legally cleaner and costs you none of the visitors who click banners away.
Care & Support
Learn moreUpdates, security, backups and one person to call — cancel monthly.
Yes, after an inventory. It costs €290 once and shows what running the site realistically costs. If the site is in a state we cannot take responsibility for, we say so — and bill only the inventory.
No. All plans can be cancelled at the end of any month. A minimum term would be a bet that you will eventually want to leave — in which case something else is wrong.
Monitoring reports it immediately. On working days we react within a few hours, outside business hours the next morning. If you genuinely need 24/7 standby, you get an honest recommendation from us rather than a promise we cannot keep alone.
Nothing here matches that keyword. Send us the question directly — you get an answer within 24 hours.
Question not covered?
Send it over — you get an answer within 24 hours, even when the answer is no.
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